June 6th, 2016 by admin

oia outstation

It was all but a natural next step for Ola. As it was already providing intra city cab services, it was better placed to provide outstation services. This will help a lot of people to easily and quickly book cars for outstation travel from Bangalore. As this cars will be managed by a well know brand like Ola, it should also increase better customer service and accountability. This is a god send for unplanned travel and will be definitely enjoyed by frequent travelers / travel bloggers.

How to book your outstation travel on Ola mobile app?

  • Open the Ola App
  • Choose the ‘Outstation’ category
  • Enter the drop location
  • Enter the number of days for your trip (1-10 days)
  • Click ‘Confirm’ and get your ride within 2 hours

Refer the screenshot below to notice the new outstation icon.

ola app screenshot

I checked Ola’s blog post on June 1, 2016 for outstation category launch and found some interesting details:

There are some terms and conditions to the usage:

  • Cabs are subject to availability (this is well known )
  • Maximum expected time of arrival is 2 hours ( This is good)
  • All payments will be made in cash (did drivers did not agree to Ola money!!)
  • Your ride is always billed as a round trip. ( If you are going to travel one way than this is a loss making deal). Refer the app for complete details of fare.

 

  City   Type   Base fare   Per km Charges  Night Charges   Ride time charges
  Bangalore   Mini  Rs 2250 for first 250 kms for 24 hours   Rs 9/km  Rs 250 per night NA
  Bangalore   Prime  Rs 2500 for first 250 kms for 24 hours   Rs 11/km  Rs 250 per night NA

The rates for Delhi – NCR region is lesser than Bangalore.

Rs 8 / KM for Mini

Rs 10 / KM for Prime

Also, the base fare for mini is Rs 2000, where as it is Rs 2250 in Bangalore. Just thinking what makes things outright costlier in Bangalore!!

June 4th, 2016 by admin

ola

I was very thrilled with the launch of taxi aggregators Ola, Uber and Taxi for sure in Bangalore. The app based interface brought ease while traveling within the city.

As in these days of e-commerce, we have the bonanza of discounts and the promoter throws in all sort of possible freebies. Similarly, when Ola started they provided discounts with coupon codes, discounts with Ola money to make people start using their e-commerce wallet, first ride free whenever a new category of service launched. Initially the promotion is understood. However, apart from the promotion their rates earlier made sense. Now a days on many occasions the pricing is hard to make sense.

Let’s take an example of my recent ride on Ola during normal hours (that is no peak surcharge).

ola-bill-june-2016

Vehicle category: Prime

Car model: Toyota Etios

If we do a breakup of cost per KM, than for the first 4 km its Rs 20 / KM. Then for the next 8.98 KM it is Rs 13 / KM.

Also, they charge based on the total travel time – Rs 59.77 for 59.77 min. So there is also a time charge of Rs 1 / minute.

I think here we have a contradiction. Is it fair to run two meters at the same time? One based on distance and one based on time. Ola is charging its customers based on two parameters at the same time. I think, the meter based on time should run only for wait time. That is when the driver is waiting for the customer after he arrived at the customer’s location and when the vehicle is at a standstill in traffic.

Now let’s take an example of a ride deemed peak hours by Ola.

ola-bill-may-2016

Vehicle category: Prime

Car model: Swift Dzire

The travel was done in the month of May, 2016. Notice the peak pricing cost of 1.5x – Rs 170.53. If I deduct the peak pricing cost of Rs 170.53 from the total bill of Rs 541, the actual bill will be Rs 371. I can somehow fathom the amount of Rs 371 for a travel distance of 21.14 KM, which gives a cost of Rs 17.54 / KM. But an amount of Rs 541 to cover a distance of 21.14 KM within Bangalore city looks far fetched. Here, they are charging on 3 parameters at the same time – distance, time and peak pricing 1.5x. Looks like they are trying to make money in name of making vehicles available and deeming peak hours. Also, they might be doing this to lure drivers. But Ola should understand that charging unreasonable price will cost it customers in the long run. More importantly it will hurt ridership during the so called peak hours.

I have observed the peak hours pricing for sometime and noticed a pattern. Now I can more or less figure out the peak hour timings and I will try my best not to travel during these hours unless really needed.

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